Call for Advertising: 2024 Improver

Hi everyone,

We are now booking advertising for the 2024 edition of The Improver, our annual breed journal. Advertising rates stay the same as last year:

Full page (5.5” x 8.5”):             $325 Colour  $225 BW
Half page (4.5” x 3.7”):            $225 Colour  $140 BW
Quarter page (2.3’’ x 3.7’’):     $140 Colour  $85 BW

The Improver is the Society’s primary marketing tool, including Society news, interesting articles on herds and trends in the breed, reports from other countries, production awards, show results, and a membership directory. All Milking Shorthorn Society members receive a copy of The Improver, and we also hand out copies at events through the year, as well as providing to interested new buyers. An electronic version is also posted on our
website soon after printing.

We are starting work on the Improver a bit earlier this year, so if you’re interested in placing an ad, please contact me by March 1st to book your space. I’m happy to assist you with creating your ad if you require design services. Also feel free to send along any announcements (weddings, babies, anniversaries, etc) for our Member News page!